If going mobile is not right for your business, it’s best to realise early.
You need a value proposition that will excite your shareholders as much as your customers. And a business plan that takes you from creating a realisable vision through to the steady revenues of a successful business. Unlike business consultants, we’ve actually launched MVNOs based on our business cases, so we have solid experience and historical data to back up our recommendations. These were not just ‘launch and forget’ projects. We run and develop each MVNO to this day.
With a clear idea of your audience we create a business case with projections that account for subscriber numbers, costs and revenues. If you’ve already done the groundwork, we can review it and point out the less obvious pitfalls. We provide realistic estimates for gross adds, ARPU, and churn so you can make more accurate ROI predictions based on our existing operations.
The right technology is essential to MVNO success. But it’s worthless if you don’t give your customers what they want. So our team includes both technical specialists (who can connect back-end systems, networks and most anything else) and marketing experts who have come through the telecom trenches and out the other side. They’ll help you define the ideal product and pricing that will appeal to your chosen target audience.
To create a compelling offer you need to make careful decisions about a host of factors. We offer practical solutions based on our years of experience with operators around the world. What kind of services will appeal to your customers? Will they want prepaid or contract? How will you target them? What value-added services will you offer? Which ones will you charge for?
You’ll also need to consider your sales and distribution channels, customer care provisioning and, of course, how you position your offer against the other operators in your market. Our team will help you develop an offer that works for your market, including the following elements:
• Segmentation and positioning
• Service definition
• Reload (top-up) strategy
• Handset strategy
• Service pricing
• Advanced services
• Promotion, advertising and merchandising
• With our global reach and widely varying customer segmentation, we’ve had the opportunity to test dozens of pricing strategies, reacting to diverse market situations.
We’ve had some good success stories. And, like any other telecom, our tactics have sometimes failed. In those cases, our team uses the data to understand why. Meanwhile, our platform enables us to adopt new pricing models quickly. We analyse your approach and help tweak it for maximum impact and revenue.
Successful negotiators understand the needs of the other party. Our strategic associations with the largest mobile operators give us insights into what they are looking for from an MVNO. In the past two years, we’ve negotiated five major wholesale contracts resulting in great margins. We can help you negotiate with an MNO, both directly and indirectly.
Moreover, the benefits MNOs themselves gain through integrating with our superior platform and operational team result in better pricing deals for you. We also offer clear tactical advantages through our ability to point out potential hidden costs that those new to MVNO cannot foresee.
Our experiences with many MNOs—combined with the efficiencies inherent in our platform and approach—mean we can find a compromise to suit both sides. We offer indirect support by providing guidelines to best practices in negotiating with MNOs. We can also comment on draft proposals and contracts or our experts can participate directly in negotiations to ensure that you get the best terms for lasting growth.