Fresh perspectives on new markets
Our viewpoints outline the benefits of going mobile to niche industries and communities.
The mobile landscape is shifting. Customers are ready to move to operators who are more in tune with their specific needs.
MVNO: Banks and financial services
As mobile banking and payments take off, banks have real opportunities to gain from entering the mobile arena.
Smoother sailing
In fair weather, there’s little incentive to change
course. But as industries converge, bumpy seas
lie ahead. Time for a new strategy…
Read more > MVNO Banks (PDF)
MVNO: Ethnic communities
Traditional operators try hard to market to different segments. But they cannot compete with a community or organisation which already does so.
Extracting gold
People who choose to live abroad like to phone home.
Yet mobile networks have a hard time extracting value
from ethnic communities. Enter a new kind of operator…
Read more > MVNO Ethnic (PDF)
You can also see what we’ve achieved already in our case studies.