Identify your organisation’s strengths.
From media and retail giants to banks, football clubs and ethnic communities, a wide range of businesses can benefit from a mobile service.
You’re clear-eyed about why you want to enter the mobile arena. But where to start with the practicalities of building a service?
Fortunately, while mobile may be new for you, the classic marketing mix still applies.
Product
Will you offer a prepaid or contract service? Focus on voice and SMS only, or deliver enhanced services? Target consumers or a business audience?
Pricing
Can you offer special deals on specific services, such as international calls? Do you have a loyalty programme to integrate? Will you bundle content, or charge each time?
Promotion
Do you run a strong website or print a catalogue? Can your organisation access radio or TV airtime? Perhaps you are an established voice within a community?
Placement
Do you have a chain of stores in place? Can you partner with someone who does? Or will you focus on the internet as a provisioning and service channel?
Payment & customer care
Do you already have a billing relationship with customers? Can they contact you for help? What’s your best channel for delivering credit top-ups?
It’s true that no two businesses are quite the same, but similarities exist within sectors. Your organisation has some inherent advantages through its core operations.
Our interactive diagram helps you identify your given strengths, as well as areas you’ll need to boost.