Diverse and dynamic.
Based in Brussels, our team spans the continent.
As our story explains, our company was founded by a small group of executives from two major mobile operators.
We’ve since expanded to build a team of experts, each with years of experience within some of Europe’s best finance, retail, software and consulting firms.
Europe
Maarten Boute
CEO Effortel Europe
Professional experience
- Mobistar (Orange Belgium)
- Senior Head of Projects, Programs and Processes
- Head of Billing
- debitel – the largest mobile Service Provider on the European market
- Head of Technical Operations (Order Management, Billing, CRM, Credit and Collections and Accounting systems)
- Project manager - managed several customer base migrations (mergers) – Motorola Telco, Talkline
Education
- 10 years' practical experience and training in telecommunication services environment
- Project Management – Management Centre Europe, Belgium (2004)
- Certified Boatbuilder, UK (1995)
Arkadi Panitch
Deputy CEO Effortel Belgium and Europe
Professional experience
- Mobistar (Orange Group)
- Boston Consulting Group
- IBM
Education
Ph.D. in High Energy Physics (Université Libre de Bruxelles, Belgium)
Antoine Wilhelmi
Head of Corporate Affairs Effortel Europe
Professional experience
- Creasoft Belgium: CFO and VP Investor Relations
- 8 years' experience in Legal & Finance area, mostly in High-Tech industry
Education
M.D. in Law (Université Libre de Bruxelles, Belgium)
Liudvikas Andriulis
CMO Effortel Europe
Professional experience
- 10 years of experience in telecommunications
- Eurocom, largest MVNO in the Baltic states
- CEO
- Launched TeleMaxima- one of the first integrated retail loyalty/prepaid mobile products in Europe.
- Bite Lietuva, second biggest mobile operator in Lithuania
- Business solutions group manager, responsible for fixed and mobile data services
- Launched EDGE mobile data service in November 2004, one of the first EDGE implementations in Europe
- Lietuvos Telekomas, incumbent fixed line operator
- ISDN product manager
Education
- History B.Sc., Vilnius University
- MBA, International School of Management, Vilnius (in progress)
Renaud Amiel
Effortel Europe Board Member
Professional experience
- Board member of several start-ups in IT and Telecom
- The Boston Consulting Group, Partner for 10 years, with a focus on Telecom
- Procter & Gamble, Brand Manager
Education
- Civil Engineer – France
- MBA, Insead
Michail Susov
Board Member Effortel Europe; CEO Effortel Russia
Professional experience
- MTS, the largest Mobile Operator in Russia & CIS (62 million customers)
- First Vice-President, Chief Marketing Officer
- Launched MVNO Jeans
- Start up of operations in different countries
- SONNET (Mobile operator CDMA standard): General Manager, cofounder
- Comstar (fix telephone operator): General Manager
Education
- Graduated from Moscow Technical University of Communications and Informatics
- MBA, Graduate School of International Business (GSIB) of the Academy of National Economy of the Government of the Russian Federation
- Ph.D. in Business Administration, International Academic Accreditation & Certification Committee (IAACC)
France
Patrick Rambaldi
Director Effortel France
Professional experience
- PSA Peugeot Citroën: 8 years' experience in Telematics fields (telecom and services solutions) through different positions : purchasing, strategy, innovation project management
- Egery: Business Development Manager
Education
Ph.D. in Atomic Physics (Université Claude Bernard Lyon I, France)
Italy
Francesco de’ Medici
Managing Director Effortel Italy
Professional experience
-
Globalpraxis Group: Senior Project Manager
-
Proximus (Belgium): Sales
-
11 years' experience in Management Consulting
Education
CPA BA, chartered accountant (Università La Sapienza, Italy)
Poland
Marcin Burakowski
CEO Effortel Poland
Professional experience
- 10 years' experience in new business development in IT and Telecommunication. Leader of number of new business initiatives and new products market launches in large and small organizations.
- T-Mobile Polska: Director of Business Development - Internet and telco initiatives
- TDC Internet Polska: Director of Product and Business Development
- Exatel SA: Head of Strategy and Business Development
Education
- The Chartered Institute of Marketing (Associate CIM)
- Warsaw School of Economics (Postgraduate Program - Private Equity and Enterprise Development)
- Warsaw University of Technology (MSc, Industrial Management)
Tomasz Kepinski
CFO Effortel Poland
Professional experience
- Independent Manager/Advisor responsible for organizing start-ups of e-commerce and telecommunication projects in Poland
- TDC Internet Polska (branch of Teledanmark):
- Vice President, Business Development
- Polbox (one of first internet access providers in Poland): CEO, Co-founder
Russia
Sergey Nesterov
General Manager Effortel Russia Mobile
Professional experience
- 10 years' experience in cellular and enterprise communications (Motorola, Siemens). Director of Sales, system integration
- Implemented a number of product development projects with 3G core (soft-switch, IMS, PoC, IN)
Education
- M.Sc. in telecommunications engineering (University of Moscow)
- Pr. Manager professional (George Washington University, US)
- MBA (Open University Business School, UK)
Brazil
Fernando Mello
General Manager – Effortel Brazil
Professional experience
- 22 years of experience in technology and telecommunications, mostly new businesses
- CEO Iqara Telecom - BG Group (first Metro Ethernet operator in Latin America)
- CEO DirectNet – BG Group (largest independent wireless ISP and first WiMax network in Brazil)
- Managing Director Compugraf Network Services (competitive corporate data network provider)
- Vice-President Marketing & Sales Metrored – Fidelity Investments
- Director Professional Services AT&T/Lucent Technologies
- Vice President Proudfoot Consulting
Education
- MBA by FGV - Brazil
- Computer Sciences by Mackenzie University
Taiwan
Yijen Li
General Manager Effortel Taiwan
Professional experience
- +10 years extensive experiences in APAC IT and Telecommunication
- The Boston Consulting Group
- Far Eastone Telecommunications
- Primax Electronics
- Procter & Gamble
Education
- National Taiwan University, Taiwan (MBA, International business)
- National Tsing Hwa University, Taiwan (BA, Economics)


