Viewpoints

Fresh perspectives on new markets.

The mobile landscape is shifting. Your customers are ready to choose an operator more in tune with their needs.

Our viewpoints outline the benefits of going mobile to niche industries and communities.

MVNO: Banks and financial services

As mobile banking and payments take off, banks have real opportunities to gain from entering the mobile arena.

Smoother sailing

In fair weather, there’s little incentive to change course. But as industries converge, bumpy seas lie ahead. Time for a new strategy…

Read more > MVNO Banks (PDF 347KB)

MVNO: Ethnic communities

Traditional operators try hard to market to different segments. But they cannot compete with a community or organisation which already does so.

Extracting gold

People who choose to live abroad like to phone home. Yet mobile networks have a hard time extracting value from ethnic communities. Enter a new kind of operator…

Read more > MVNO Ethnic (PDF 466KB)

What next?

See if you have what it takes in what you need.

You can also see what we’ve achieved already in Effortel live.