Belgium | Carrefour Mobile

Launched:   February, 2006
Network:      KPN Belgium (Base)
Website:      http://carrefour.eu/mobile

First to market, still going strong

From the start, our products were designed to be simple and transparent—voice and SMS services only.

‘Any time, any network’ pricing at just two ultra-low price points came with the promise that our rates would not be beaten.

Our ‘Pick Up & Pay’ starter kits contain everything a customer needs—except a mobile phone which, as ‘switchers’, they already have. We were the first retail MVNO to introduce this strategy in Belgium, putting the product in front of thousands of people at Carrefour stores across the country.

Launching as 1 Mobile to tie in with the company’s ‘own label’ low-cost brand, our joint venture with the retailer has matured to become Carrefour Mobile. In the process we’ve introduced data and MMS services. More innovations are on the way.