Italy | Uno Mobile

Launched:   June, 2007
Network:      Vodafone Italia
Website:      http://www.unomobile.it

Tempting prices, easy to try

With Italy’s mobile penetration well over 100%, our bargain-priced SIM-only starter kit tempted customers to try it alongside their current operator.

A key early decision to use only top-up codes only—no scratch cards—minimised costs while creating a strong link between shopping and topping up.

Italians embraced the idea of being rewarded in airtime for their weekly shop. And a top-up bonus boosted usage beyond the initial launch period.

Thanks to our platform, the brand continues to introduce new offers along with promotions tied to Carrefour's SpesAmica loyalty programme.