Product & Pricing Design

The right technology is essential to MVNO success. But it’s worthless if you don’t give
your customers what they want.

To create a compelling offer you need to make careful decisions about a host of factors. We offer practical solutions based on our years of experience with operators around the world.

The right product

What kind of services will appeal to your customers? Will they want prepaid or contract? How will you target them? What value-added services will you offer? Which ones will you charge for?

You also need to consider your sales and distribution channels, customer care provisioning and, of course, how you position your offer against the other operators in your market.

Our team will help you develop an offer that works for your market, including the following elements:

  • Segmentation and positioning
  • Service definition
  • Reload (top-up) strategy
  • Handset strategy
  • Service pricing
  • Advanced services
  • Distribution
  • Promotion, advertising and merchandising
  • Branding

At the right price

With our global reach and widely varying customer segmentation, we’ve had the opportunity to test dozens of pricing strategies, reacting to diverse market situations.

We’ve had some good success stories. And, like any other telecom, our tactics have sometimes failed. In those cases, our team uses the data to understand why. Meanwhile, our platform enables us to adopt new pricing models quickly.

We analyse your approach and help tweak it for maximum impact and revenue.

What next?

A big challenge facing any new MVNO is the deal behind the network partnership. We can help with negotiation support.