Our Team

Emanuil Donchev
Emanuil Donchev

Chief Information Officer, joined Effortel in 2013

Professional experience
  • Bulpros – Solution Architect
  • Playtech – Java Programmer
  • Software Technologies Ltd – Software Architect
Education
  • BA – Informatics, St. Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria
  • BA – English Studies, Paisii Hilendarski University of Plodviv. Bulgaria
  • MBA – Big Data Analysis, Technical University of Sofia, Bulgaria

Effortel believes that telco can be made simple and easy to manage, even for MNOs. Effortel injects the fresh blood of new technologies into our telco products and leverages them to revolutionize and simplify the way telco is operated.

Arkadi Panitch
Arkadi Panitch

Founder and CEO, founded Effortel in 2005

Professional experience
  • Mobistar (Orange Group) – Marketing Manager
  • Boston Consulting Group – Consultant
  • IBM Global Service – IT Specialist and Project Manager
Education
  • Ph.D. in High Energy Physics (Université Libre de Bruxelles, Belgium)
  • Post-graduate in International Trading – Solvay Brussels School

This space is as dynamic and exciting as it was when we founded the company over 15 years ago. MVNOs are all about bringing unlikely players into telecom, opening the door, for retail brands especially, to realize additional potential to engage with their customers. Effortel is all about creating magic when retail and telecom converge.

Liudvikas Andriulis
Liudvikas Andriulis

Chief Marketing Officer, joined Effortel in 2007

Professional experience
  • Eurocom/TeleMaxima
  • Bite Lietuva/TDC
  • Lietuvos Telekomas/Telia Sonera
Education
  • History B.Sc., Vilnius University
  • MBA, International School of Management, Vilnius

Technology and marketing innovation must go hand-in-hand in the telecom industry. Emerging technologies, such as real-time BI and AI algorithms, become powerful tools to modernize marketing campaigns. As an early adopter, Effortel helps mobile companies adapt to the ever-changing market and improve the customer experience.

Ofer Weingarten
Ofer Weingarten

Executive Director Sales & Busines Dev, joined Effortel in 2018

Professional experience
  • Amdocs/SigValue
  • ECtel
  • Valor Computerized Systems
  • Orbotech/Optrotech
Education
  • B.Sc. in Mathematics & Computer Science, Tel Aviv University
  • M.Sc. in Management Science, Marketing and IT, Tel Aviv University

A major challenge is to synch new technologies with market trends and our customers’ immediate needs, to create a winning formula. As an agile company, we listen to our customers, and fight their daily battles, shoulder to shoulder, to edge out their competition and increase their market share.

Jo Claes
Jo Claes

Chief Finance Officer, joined Effortel in 2007

Professional experience
  • Accenture
  • Bolton
  • Trifinance
Education
  • Masters in Applied Economics, University Hasselt, Belgium
  • Masters in Controllership, Vlerick Management School, Ghent, Belgium

Ultimately we’re enabling our customers to expand their brands, add a mobile brand to their traditional business – retail, finance, non-mobile telecom – and benefit from the constantly expanding and changing mobile world. Our goal is to make the relationships between brands, customers and end users seamless and exciting.

Martin Petkov
Martin Petkov

Chief Operations Officer, joined Effortel in 2012

Professional experience
  • KPN Group Belgium – Senior Program Manager
  • Alcatel-Lucent – Technical PM BSS (Angola Telecom)
  • Wataniya Mobile – Program Manager Telecom Biliing
  • Eircom Group – Project Manager EAI
Education
  • MBA – University of Dublin
  • International Economic Relations – UNWE Bulgaria

With over 15 years of experience in the MVNO space in particular, and mobile world in general, Effortel has the expertise to offer our clients, in every part of the world, the most effective platform and services that will enable them to launch their initiatives and expand their brands.

Laurent Bataille
Laurent Bataille

General Manager – Effortel SA, joined Effortel in 2007

Professional experience
  • Mobistar (Orange Group) – Project Manager – Billing & Delivery
  • Mobistar (Orange Group) – Program Manager – Sales-to-Activation, Customer Operations & Risk Management
Education
  • Advertising, Saint-Luc, Brussels

We create great business opportunities for our clients by placing our efforts on our technology stack so future MVNO’s can easily launch in a kind of “plug & play” mode. For me, simplicity and creativity are the keys to success.

Guillaume Rue
Guillaume Rue

Seconded General Counsel - joined Effortel in 2006

Professional experience
  • CAIRN LEGAL – Partner, head of Technology Media Telecommunication practice
Education
  • Master in law and management of information and communication technologies at the Faculty of Law of the Catholic University of Namur.
  • Law degree from the Catholic University of Mouvain-La-Neuve and the University of Central England of Birmingham (UK)

I have been with Effortel since day one and I had the opportunity to see the company evolving from scratch. Effortel is now on the cutting edge of MVNO technology, offering exiting new marketing opportunities to our clients while always protecting their IP and ensuring regulatory compliance. It’s an exciting space to be working in.

Your questions and comments are important to us

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