Turning Raw Data into Actionable Business Insights – how MNOs can Leverage Real-Time Event Processing to Personalise Promotions, Engage Customers and Boost Revenue
In a 4G and 5G world, MNOs are moving beyond pure connectivity. They are forging partnerships with enterprises in banking, retail, digital services and more. But to capitalise on these opportunities, they must solve a critical data challenge: turning raw event streams into structured, actionable intelligence — at scale and in real time.
For example, let's say a MNO wants to offer a free 2GB data bundle after a customer makes five mobile payments. Or maybe a discounted roaming rate when a subscriber travels abroad. In both cases, the MNO will be constrained by fragmented data silos, slow batch processing and limited accessibility for business teams. These barriers will make real-time execution difficult.
In this webinar, Effortel’s experts will explore solutions to these challenges. They will demonstrate how MNOs can:
* Use Apache Kafka Streams and KSQL to process millions of customer interactions a second and create real-time business countables based on customer usage, transactions and behaviour.
* Create real-time business countables with no IT support using a no-code approach.
* Aggregate structured event data dynamically to power personalised promotions, fraud detection and proactive customer engagement.
* Integrate this activity seamlessly into any BSS platform — including Effortel EMS — to turn streaming insights into automated, revenue-generating actions.
By the end of this session, you’ll see real-life examples of how real-time event processing can drive revenue growth, improve customer loyalty and eliminate data silos.
Location: Online
Date: 17 Feb 2025
Time: 8:00 AM PST | 11:00 AM EST | 17:00 CET