Open up a whole new revenue channel by offering your own mobile service.
Although nearly everyone has a mobile phone, people regularly switch operators.
Customer’s perspective
Discovering MVNO. So you want to take your brand
mobile. Here are some of the advantages
Grow your business
Connect more personally
Establish personal connections with your customers via monthly statements or top-up messages.
If you have your own content offering – music, video, games, or any enhanced services – mobile delivery brings many benefits
Keep your customers happy
By offering a better deal than standard mobile operators, your brand gains glowing reviews.
Your existing customers remain loyal – and tell their friends at the same time. It’s a virtuous circle
Prove your brand promise
Your brand can address a niche audience far better than a large mobile operator can. Adding a mobile service to your core offering can help you deliver on your values through good service
Your Business
From media and retail giants to banks, football clubs and communities, many can benefit from a mobile service
You’re clear-eyed about why you want to enter the mobile arena. But where to start with the practicalities of building a service?
Fortunately, while mobile may be new to you, the classic marketing mix still applies.
Identify your organization’s strengths
Product
Will you offer a prepaid or contract service?
Target consumers or a business audience?
Pricing
Can you offer special deals on specific services, such as international calls?
Do you have a loyalty program to integrate? Will you bundle content, or charge per use?
Payment & customer care
Do you already have a billing relationship with customers?
Can they contact you for help?
What’s your best channel for delivering credit top-ups?
Promotion
Do you run a strong website or have a significant social media presence?
Can your organization access radio or TV airtime?
Or do you have an established voice within a community?
Placement
Do you have a chain of stores in place?
Can you partner with someone who does?
Or will you focus on the internet as a provisioning and service channel?
It’s true that no two businesses are quite the same, but similarities exist within sectors. Your organization has some inherent advantages through its core operations
We’ll help you answer all these questions to define the best service for you and your customers
Your questions and comments are important to us
Please use the form below to contact. We look forward to hearing from you
Mobile Lifecycle
Expand your brand
Offering a mobile network service is about giving your customers a better experience, delivered through your brand.
Customer experience
Let’s look at things from your customers’ perspective. From their point of view, their customer experience process has four stages
Buy
A SIM card, handset, or starter pack
Use
For calling, messaging, social media, data services or other content services
Pay
Recharge or other payment method
Care
Get answers to questions or solutions to problems
There are different ways of handling each stage – from the internet to stores, other points of sale, invoices, care centers, and via the device itself.
You’ll need to consider your own core strengths. For example, do you manage your own retail outlets? Do you already have a billing relationship with your customers?
Then you can decide which elements to outsource according to the business model you choose
Behind the scenes
A lot has to happen before you’re ready to provide a basic service.
Once it’s in place, you need to make sure your service is reliable, seamless, and efficiently run.
This diagram shows all the major elements from mobile network to the customer experience
Buy
Use
Pay
Care
Customer’s perspective
- Sim card
- Starter pack
- Mobile Device
- Calling
- Voicemail
- Messaging
- Data services
- Mobile content
- Recharge or other payment method
- Get help & advice
- Change a service
- Change tariff
MVNO responsibilities
- Marketing
- Pricing
- Distribution
- Service activation
- Number transfer (MNP)
- Service development
- Customer management (CRM)
- MNO agreements for radio access, network routing, interconnection
- Real time rating
- Invoice creation
- Reload management
- Payment handling
- Fraud and Risk management
- In-store
- Call centre
- Website
- Mobile (IVR, SMS)
- Bank (ATM)
Do you have what it takes?
Mature markets offer genuine opportunities for companies with significantly lower cost structures and dynamic new marketing approaches: the MVNO model.
But, going mobile is not for everyone. So what are the key factors that give your business a strong chance?
Success factors
Do you already have…
- A strong brand?
- A large customer-base
- A solid distribution network
- A billing relationship with your customers
- Promotional channels (social media, website, radio, TV, press) to draw potential customers
Say “yes” to at least three of these elements, and you’re well on your way to creating a successful MVNO business.
The next steps?
Define your value proposition, create a business plan, and prepare yourself to enter a whole new world.
It’s a complex and confusing business. We can help.
Your Options
You’ve built a brand and established a customer base. Now you want to go mobile. What’s next?
You have two choices:
- Do it yourself
- Partner with an MVNE (MVNO-Enabler)
Doing it yourself means going directly to a mobile network operator (MNO). It sounds simple. So why do we suggest using a middleman, and why choose Effortel?
MNOs need to find ways of squeezing value from the customer segments they cannot reach themselves. Which is where you come in. Simply put, an MNO will want the most profitable business model for them.
But will it suit you?
With us, there’s no conflict. We’re only interested in one thing: connecting you with your customers, in the way that’s best for you.
Also, MNOs (and most MVNEs) will only provide a technology platform, leaving you to handle everything else. We believe in real partnerships. Our flexible business models let you choose exactly how involved you want to be.
We’re here to help reduce your risk
Your questions and comments are important to us
Please use the form below to contact. We look forward to hearing from you