Discovering MVNO. So you want to take your brand
mobile. Here are some of the advantages

Grow your business

Open up a whole new revenue channel by offering your own mobile service.

Although nearly everyone has a mobile phone, people regularly switch operators.

Connect more personally

Establish personal connections with your customers via monthly statements or top-up messages.

If you have your own content offering – music, video, games, or any enhanced services – mobile delivery brings many benefits

Keep your customers happy

By offering a better deal than standard mobile operators, your brand gains glowing reviews.

Your existing customers remain loyal – and tell their friends at the same time. It’s a virtuous circle

Prove your brand promise

Your brand can address a niche audience far better than a large mobile operator can. Adding a mobile service to your core offering can help you deliver on your values through good service

Your Business

From media and retail giants to banks, football clubs and communities, many can benefit from a mobile service

You’re clear-eyed about why you want to enter the mobile arena. But where to start with the practicalities of building a service?

Fortunately, while mobile may be new to you, the classic marketing mix still applies.

Identify your organization’s strengths


Will you offer a prepaid or contract service?

Target consumers or a business audience?


Can you offer special deals on specific services, such as international calls?

Do you have a loyalty program to integrate? Will you bundle content, or charge per use?

Payment & customer care

Do you already have a billing relationship with customers?

Can they contact you for help?

What’s your best channel for delivering credit top-ups?


Do you run a strong website or have a significant social media presence?

Can your organization access radio or TV airtime?

Or do you have an established voice within a community?


Do you have a chain of stores in place?

Can you partner with someone who does?

Or will you focus on the internet as a provisioning and service channel?

It’s true that no two businesses are quite the same, but similarities exist within sectors. Your organization has some inherent advantages through its core operations

We’ll help you answer all these questions to define the best service for you and your customers

Your questions and comments are important to us

Please use the form below to contact. We look forward to hearing from you

Mobile Lifecycle

Expand your brand

Offering a mobile network service is about giving your customers a better experience, delivered through your brand.

Customer experience

Let’s look at things from your customers’ perspective. From their point of view, their customer experience process has four stages


A SIM card, handset, or starter pack


For calling, messaging, social media, data services or other content services


Recharge or other payment method


Get answers to questions or solutions to problems

There are different ways of handling each stage – from the internet to stores, other points of sale, invoices, care centers, and via the device itself.

You’ll need to consider your own core strengths. For example, do you manage your own retail outlets? Do you already have a billing relationship with your customers?

Then you can decide which elements to outsource according to the business model you choose

Behind the scenes

A lot has to happen before you’re ready to provide a basic service.

Once it’s in place, you need to make sure your service is reliable, seamless, and efficiently run.

This diagram shows all the major elements from mobile network to the customer experience

Customer’s perspective Customer’s perspective
  • Sim card
  • Starter pack
  • Mobile Device
  • Calling
  • Voicemail
  • Messaging
  • Data services
  • Mobile content
  • Recharge or other payment method
  • Get help & advice
  • Change a service
  • Change tariff
MVNO responsibilities MVNO responsibilities
  • Marketing
  • Pricing
  • Distribution
  • Service activation
  • Number transfer (MNP)
  • Service development
  • Customer management (CRM)
  • MNO agreements for radio access, network routing, interconnection
  • Real time rating
  • Invoice creation
  • Reload management
  • Payment handling
  • Fraud and Risk management
  • In-store
  • Call centre
  • Website
  • Mobile (IVR, SMS)
  • Bank (ATM)

Do you have what it takes?

Mature markets offer genuine opportunities for companies with significantly lower cost structures and dynamic new marketing approaches: the MVNO model.

But, going mobile is not for everyone. So what are the key factors that give your business a strong chance?

Success factors

Do you already have…

  • A strong brand?
  • A large customer-base
  • A solid distribution network
  • A billing relationship with your customers
  • Promotional channels (social media, website, radio, TV, press) to draw potential customers

Say “yes” to at least three of these elements, and you’re well on your way to creating a successful MVNO business.

The next steps?

Define your value proposition, create a business plan, and prepare yourself to enter a whole new world.

It’s a complex and confusing business. We can help.

Your Options

You’ve built a brand and established a customer base. Now you want to go mobile. What’s next?

You have two choices:

  1. Do it yourself
  2. Partner with an MVNE (MVNO-Enabler)

Doing it yourself means going directly to a mobile network operator (MNO). It sounds simple. So why do we suggest using a middleman, and why choose Effortel?

MNOs need to find ways of squeezing value from the customer segments they cannot reach themselves. Which is where you come in. Simply put, an MNO will want the most profitable business model for them.

But will it suit you?

With us, there’s no conflict. We’re only interested in one thing: connecting you with your customers, in the way that’s best for you.

Also, MNOs (and most MVNEs) will only provide a technology platform, leaving you to handle everything else. We believe in real partnerships. Our flexible business models let you choose exactly how involved you want to be.

We’re here to help reduce your risk

Your questions and comments are important to us

Please use the form below to contact. We look forward to hearing from you

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