Meet Our Leaders

Our leadership is not only a team of experienced specialists in diverse areas, but it is also a pilar of Effortel’s values of diligence, innovation, and fostering a positive work environment.

Arkadi Panitch

Founder and CEO,
founded Effortel in 2005

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Meet Our Founder and CEO

After receiving a PhD degree in High Energy Physics, Arkadi went on to work as IT Project Manager and Business Analyst, Business Development Manager, and Marketing Manager in the IT, transportation, and telco sectors. With such diverse experience and knowhow, he courageously decided to pursue his entrepreneurial vision and started a company. He founded Effortel in 2005 in an era dominated by traditional MNOs. Today, by virtue of his visionary leadership and competence, Effortel is a one of the leading MVNO and MVNE companies, with clients all over the globe. 

What makes the service provider space so dynamic are constant innovations on the technology and marketing front, which enable us to help telecom and retail players come together, expand their customer base, and realize the full potential of their brands. For us at Effortel, staying at the top of the service provider game is equal parts challenging and exciting.

Liudvikas Andriulis

Chief Marketing Officer,
joined Effortel in 2007

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Meet Our Chief Marketing Officer

Liudvikas is a mobile telecom and retail professional with over 20 years of experience in marketing, distribution, technology, and regulatory aspects of service sales, as well as consumer loyalty in mass retail. He has in-depth knowledge and expertise of business development, mobile product marketing, mobile wholesale negotiations, as well as MVNO regulatory issues, business modelling, and operations. As Effortel’s CMO, Liudvikas oversees the company’s business development and global sales.
Technology and marketing innovations must go hand-in-hand in the telecom industry. Staying on top of all the emerging technologies provides us with the powerful tools for running effective, modernized marketing campaigns. Effortel is always at the forefront of adopting new technologies, helping our clients’ businesses adapt to the ever-changing market demands and improve their customer experience.

Jo Claes

Chief Financial Officer,
joined Effortel in 2007

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Meet Our Chief Financial Officer

With nearly 20 years of work in both financial and IT industries, and a background in Economics and Business, Jo has broad experience helping companies with their financial well-being as a Business Controller and Chief Financial Officer. In his role as a CFO of Effortel, he has successfully maintained the company’s financial health by building and running an effective finance department, balancing revenue and expenses, overseeing the financial planning and analysis, crafting budgets, and consulting with top-level executives on the financial strategy of the company.

Ultimately, we’re enabling our customers to expand their brands, add a mobile brand to their traditional business – retail, finance, non-mobile telecom – and benefit from the constantly expanding and changing mobile world. Our goal is to make the relationships between brands, customers and end users seamless and exciting.

Martin Petkov

Chief Operations Officer,
joined Effortel in 2012

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Meet Our Chief Operations Officer

Martin’s 20+ years of experience as a Senior Program and Project Manager and his knack for communication have enabled Effortel to reach telco, utility and other service providers across the globe. He has been helping telecoms launch new businesses, transform existing operations, as well as expand their existing brands with our innovative products and services. As an Operations Officer, he is particularly focused on Billing and Customer Management Systems, as well as System Integration, and his in-depth knowledge of complex BSS/OSS implementations is one of the key ingredients for Effortel’s success. 

With over 15 years of experience in the Telecom world, Effortel has the expertise to offer our clients, in every part of the globe, the most innovative and effective platform and services that will enable them to launch their initiatives and expand their brands far beyond the industry standards.

Laurent Bataille

General Manager,
joined Effortel in 2007

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Meet Our General Manager

Laurent is a veteran of the telco industry, and he brings 25+ years of experience to Effortel. As a Project Manager, Program Manager and Chief Technical Officer, he has helped setting up multiple MVNO’s across the world and managed to develop and implement a wide variety of products & services for these companies. Laurent broad experience and knowledge enable him to excel as Effortel’s General Manager, overseeing the everyday activities of the company, striving for operational excellence, optimizing processes and financial performances as well as seeking for best-in-class customer satisfaction.  

We create great business opportunities for our clients by placing our efforts on our technology stack so future MVNO’s can easily launch in a kind of “plug & play” mode. For me, simplicity and creativity are the keys to success.

Guillaume Rue

Seconded General Counsel,
joined Effortel in 2006

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Meet Our Seconded General Counsel

Guillaume has a strong international legal and business experience, with a focus on the Technology, Media, and Telecom sector. For over 20 years, he has been helping telco and IT companies with legal disputes, contracts, licenses, and agreements. As a General Counsel, Guillaume has been essential in helping Effortel structure, draft, and negotiate complex contracts and multi-jurisdiction deals, ensuring regulatory compliance with data protection issues, and managing the company’s legal department. 

I have been with Effortel since day one and I had the opportunity to see the company evolving from scratch. Effortel is now on the cutting edge of MVNO technology, offering exiting new marketing opportunities to our clients while always protecting their IP and ensuring regulatory compliance. It’s an exciting space to be working in.

Emanuil Donchev

Chief Technology Officer,
joined Effortel in 2013

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Meet Our Chief Technology Officer

Emanuil charts the best possible implementation of new technologies and delivers concepts on how to use the already-deployed technologies even more effectively. His expertise in Big Data Analysis contributes to the security leverage of our products, predictive churn analysis, and more. Emanuil’s more than a decade of prior experience as a Java programmer, Software and Solution Architects, helps him in the CTO role. Our CTO believes in sharing his accumulated knowledge and experience in IT and teaches courses on the latest technologies at Technical University of Sofia.  

Effortel believes that telco can be made simple and easy to manage, even for MNOs. Effortel injects the fresh blood of new technologies into our telco products and leverages them to revolutionize and simplify the way telco is operated.

Ofer Weingarten

Executive Director Sales & Business Development,
joined Effortel in 2018

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Meet Our Executive Director Sales & Business Dev

Ofer’s vast experience, combined with background in both Computer Science and Management supports Effortel to follow market demands and trends, adding value to the immediate needs of our clients and efficiently synch with technologies trends. As a business executive with broad experience in all aspects of Sales Management and Business Development, he is an expert in helping MVNOs and small MNOs get off to a right start, as well as optimize their performance and costs at the same time. He is instrumental in enabling Effortel to close new deals and create new business opportunities and partnerships. 

A major challenge is to synch new technologies with market trends and our customers’ immediate needs, to create a winning formula. As an agile company, we listen to our customers, and fight their daily battles, shoulder to shoulder, to edge out their competition and increase their market share

Irena Tancheva

PMO Director,
joined Effortel in 2020

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Meet Our PMO Director

Irena has been in the telecommunications industry for 25+ years as a Service Engineering and Billing Systems Department Manager, Product Launch Manager, and Corporate PMO Manager. In addition to her experience in Project and Portfolio Management, she also has a technology background and in-depth knowledge of telecom network and IT architecture. Irena’s expertise in every aspect of planning, organizing, executing and monitoring of different projects makes her an exceptional PMO Director at Effortel. 

The PMO at Effortel coordinates all internal and external projects, using best project management practices to ensure controlled business changes and organizational commitments. As qualified professionals, PMOs provide exceptional service to clients and the internal organization through their expertise in key-account management, business, technology and organizational practices, responsiveness, ethics, and teamwork.

Ludmil Dimitrov

Delivery Director,
joined Effortel in 2021

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Meet Our Delivery Director

With over 20 years in the telco sector, Lubo has deep expertise as a manager of IT and BSS/OSS transformation programmes at leading multinational organisations. He managed the implementation and system integration of Convergent Billing and CRM solutions. As a Delivery Director at Effortel, Ludmil ensures the delivery of business architecture and roadmap that matches the needs of both business and technology.  

Effortel has built a high-performance team, delivering on time and within budget. An engine, which drives the company success on the market.

Stevan Banjac

Chief Product Officer,
joined Effortel in 2019

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Meet Our Chief Product Officer

Stevan has been in the telco industry from the very beginning of his career. Working for several international companies, he got a unique chance to understand the needs of providers worldwide. His background in computer science, along with his product management experience, allows him to oversee the strategic development of Effortel’s products from multiple views, ensuring disruptive vision and ideal market positioning. Our CPO strongly believes we can find simple solutions to complicated requirements.
Effortel encourages a free flow of daring ideas, leading to innovation and data-driven growth of products that stand out and complement the needs of our clients, regardless of the industry or the market. It feels great working on products packed with eye-catching UI and intuitive UX you’ve envisioned your digital BSS should have.

Svetoslav Bogatinov

HR Director,
joined Effortel in 2021

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Meet Our HR Director

Svetoslav has worked as HR Expert and organizational consultant in various industries such as IT, pharmaceutical, outsourcing and manufacturing for over 17 years. He was a member of the management board of the Bulgarian Association for People Management for two consecutive turns. His diverse experience and expertise have been crucial in planning and developing Effortel’s HR and people management philosophy and approach. Basically, transforming Human “Resources” to Human “Relations”. Svetoslav’s continuous efforts as HR Director keep Effortel’s company culture great.  

Organizations are like living organisms. They have a life of their own. You need to create the right conditions for this organism to grow and flourish. There are no predefined do and don’ts. So, we are constantly working on improving and updating the recipe.

Daniel Jelev

Operations Director,
joined Effortel 2020

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Meet Our Operations Director

Daniel has nearly 30 years of comprehensive and diversified telecoms and IT international expertise. He has been leading and contributing to billing and business transformation projects, taking responsibility for management of architecture, design, development, delivery, integration, reporting, maintenance, and operations of Billing, BSS, OSS, Enterprise and VAS platforms, services, and applications. As Operations Director at Effortel, Daniel is coordinating complex day-to-day activities and supervising multiple teams to guarantee the business and technological operations of the company.
At Effortel we care about building and maintaining trustworthy and transparent relationships with our clients. Our dedicated professional teams are on watch 24/7 to ensure our partners’ services’ highest availability and operability.

Meet Our
Leaders

Our leadership is not only a team of experienced specialists in diverse areas, but it is also a pilar of Effortel’s values of diligence, innovation, and fostering a positive work environment.

Arkadi Panitch

Founder and CEO, founded Effortel in 2005

Liudvikas Andriulis

Chief Marketing Officer, joined Effortel in 2007

Jo Claes

Chief Financial Officer, joined Effortel in 2007

Martin Petkov

Chief Operations Officer, joined Effortel in 2012

Emanuil Donchev

Chief Technology Officer, joined Effortel in 2013

Ofer Weingarten

Executive Director Sales & Busines Dev, joined Effortel in 2018

Laurent Bataille

General Manager – Effortel SA, joined Effortel in 2007

Guillaume Rue

Seconded General Counsel – joined Effortel in 2006

Irena Tancheva

PMO Director, joined Effortel in 2020

Ludmil Dimitrov

Delivery Director, joined Effortel in 2021

Stevan Banjac

Chief Product Officer, joined Effortel in 2019

Svetoslav Bogatinov

HR Director, joined Effortel in 2021

Daniel Jelev

Operations Director, joined Effortel 2020